Now That Was Unexpected - 9/9/2008
Imagine for a moment that you’re a clerk in a small corner store. It’s a hot, humid, sticky summer day and all you’ve got to cool yourself off with is a small fan. >>MORE
The Lazy Way to Create Sales Messaging that Wins - 9/9/2008
It’s a common lament at the end of one of our sales workshops: “It’s so easy for you to come up with great message ideas. It just isn’t that easy for me.”
I sympathize. >>MORE
What types of interactions do you have? - 5/24/2008
Take this 30 second poll. >>MORE
Quiz: Make Your Message Concrete with Pictures - 5/13/2008
You learned to read by first looking at pictures. Your brain is still wired with that elementary filter. Make your solution more concrete and easier for your prospect to buy, by using a picture they can relate to. >>MORE
Letters from the Road - 4/29/2008
A Life Lesson from a Taxi Driver >>MORE
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